I didn't have a lot of family around growing up, and even the people I did know, I didn't really know. Writing to Mary started as a way of imagining what knowing her would have been like. The brand grew out of that.

The bags came about through female friendship, love and creativity. And because the name is a letter greeting, writing to someone you love is built right in. (It also sounds a little like an advice column, which suits the lighter side.)